| 基于AHP的连锁超市顾客满意度评价指标体系的构建 |
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| 引用本文： | 王梅源.基于AHP的连锁超市顾客满意度评价指标体系的构建[J].中南民族大学学报(自然科学版),2004,23(2):96-99,102. |
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| 作者姓名： | 王梅源 |
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| 作者单位： | 中南民族大学管理学院,武汉,430074 |
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| 摘 要： | 以CS理论为指导,在构建连锁超市顾客满意度评价指标体系的基础上,应用AHP对该体系各层次指标的权重进行了综合排序.同时,结合案例对连锁超市的顾客满意度进行了综合评价.
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| 关 键 词： | 连锁超市 顾客满意度 指标体系 层次分析法 |
| 文章编号： | 1672-4321(2004)02-0096-04 |
Building Evaluating Index System for Customer Satisfaction Index of Chain Supermarket in View of AHP |
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| Wang Meiyuan Wang Meiyuan Lect,College of Management,SCUFN,Wuhan ,China.Building Evaluating Index System for Customer Satisfaction Index of Chain Supermarket in View of AHP[J].Journal of South-Central Univ for,2004,23(2):96-99,102. |
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| Authors: | Wang Meiyuan Wang Meiyuan Lect College of Management SCUFN Wuhan China |
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| Institution: | Wang Meiyuan Wang Meiyuan Lect,College of Management,SCUFN,Wuhan 430074,China |
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| Abstract: | This article takes customer satisfaction (CS) theory as guiding ideology and builds evaluating index system for customer satisfaction of chain supermarket, and apply analytical hierarchy process (AHP) to comprehensive evaluating for index right of the system. At the same time, it gives a example to show how to evaluate the customer satisfaction of a chain supermarket. |
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| Keywords: | chain supermarket customer satisfaction index system analytical hierarchy process |
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