“中国制造”价值提升中的国家营销研究

＂中国制造＂已成为令人瞩目的全球现象,但＂中国制造＂的价值认可尚需提高。国家营销是提高＂中国制造＂价值的重要手段,国家营销可以发挥营销中的整体优势与规模经济,提高在国际营销中的公信力,弥补单个企业走出国门的营销弱势。我国已尝试了一些国家营销活动,但我国在国家营销中内容不够全面,营销的形式也较单一。国家营销需通过文化交往、政治活动、军事行动等立体途径充分展现我国的国家素质与形象。

National Marketing in Enhancing the Value of ＂Made in China＂

＂Made in China＂has been a famous global phenomenon,but its value is far from being recognized.It calls for national marketing,which can improve the value of ＂made in China＂.The national marketing can display the overall superiority in the marketing and the economies of scale,enhances the public belief in the international marketing,remedy the marketing weakness of single enterprise in global marketing.China has attempted some national marketing programs,but the content is not very comprehensive in the national marketing,and the marketing form is also unitary.The national marketing must go through the cultural contact,the political activity,the military action to unfold China＇s national quality and the image fully.