| 音乐表演艺术品的营销策略 |
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| 引用本文： | 赵辉.音乐表演艺术品的营销策略[J].鞍山科技大学学报,2006,29(1):99-101,105. |
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| 作者姓名： | 赵辉 |
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| 作者单位： | 沈阳理工大学文法学院,辽宁沈阳110005 |
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| 摘 要： | 音乐表演艺术品的营销，要遵循演出市场的特殊规律，制定剧组法人制度，建立良性运作机制。在此基础上，把握音乐表演艺术品的基本特征，策划创作出成功的艺术作品，并按照一定的营销流程，采取多种营销手段，在大众中宣传和推广，从而获得社会效益和经济效益的双丰收。
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| 关 键 词： | 音乐表演艺术品 营销 策略 |
| 文章编号： | 1672-4410（2006）01-0099-03 |
| 收稿时间： | 2005-12-20 |
| 修稿时间： | 2005-12-20 |
Discussion about marketing strategy of musical performing art |
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| ZHAO Hui.Discussion about marketing strategy of musical performing art[J].Journal of Anshan University of Science and Technology,2006,29(1):99-101,105. |
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| Authors: | ZHAO Hui |
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| Institution: | School of Literature and Law, Shenyang University of Technology, Shenyang 110005, China |
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| Abstract: | As a new concept, the marketing of the musical performing art should follow the rule of market, establish a good mechanism and a legal person system of the play team. On this basis, the basic characters of the musical performing art to create splendid works should be completely understood, and the process of marketing should be followed to promote by varied ways in the public in order to achieve both social and commercial benefits. |
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| Keywords: | musical performing art marketing strategy |
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