| 我国体育明星无形资产开发面临的问题及对策 |
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| 引用本文： | 常娟.我国体育明星无形资产开发面临的问题及对策[J].韶关学院学报,2009,30(12):97-100. |
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| 作者姓名： | 常娟 |
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| 作者单位： | 湖南师范大学体育学院,湖南,长沙,410012 |
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| 基金项目： | 湖南师范大学青年课题基金 |
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| 摘 要： | 体育明星开发无形资产的情况越来越普遍，但是在开发过程中遇到诸多问题．采用文献资料法和归纳演绎法，分析了当前我国体育明星无形资产开发的趋势、面临的问题及对策，以期对体育明星更合理、有效地开发无形资产有所裨益．
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| 关 键 词： | 体育明星 无形资产 体育经纪人 |
The question of our country sports star intangible asset development and the beginning search of its countermeasure |
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| CHANG Juan.The question of our country sports star intangible asset development and the beginning search of its countermeasure[J].Journal of Shaoguan University(Social Science Edition),2009,30(12):97-100. |
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| Authors: | CHANG Juan |
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| Institution: | CHANG Juan(Physical Education Institute , Hunan Normal University, Changsha 410012, Hunan, China) |
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| Abstract: | Developing the intangible the performance history. This article asset of the sports star is more and more common, but meets many questions in uses the literature material law and the induction deductive method, analyzes our country sports star intangible asset development tendency, questions which we face on the way and the countermeasure ,in order to develop the sports star intangible asset more reasonablely and effectively. |
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| Keywords: | sports star intangible asset sports agent |
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