| 广告英语中语用预设的选择机制 |
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| 引用本文： | 熊晓灿,王扬.广告英语中语用预设的选择机制[J].重庆三峡学院学报,2008,24(6). |
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| 作者姓名： | 熊晓灿 王扬 |
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| 作者单位： | 重庆三峡学院外国语学院,重庆万州,404000 |
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| 基金项目： | 2007年重庆教委人文社科研究项目 |
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| 摘 要： | 语用预设在广告中应用广泛,对广告成功传递交际意图起了重要作用。本文讨论了语用预设的基本特征,并结合关联理论分析了广告中语用预设的选择策略。
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| 关 键 词： | 语用预设 特征 关联 选择策略 |
On Selection System of Pragmatic Presupposition in Advertisement English |
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| XIONG Xiao-can,WANG Yang.On Selection System of Pragmatic Presupposition in Advertisement English[J].JOurnal of Chongqing Three Gorges University,2008,24(6). |
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| Authors: | XIONG Xiao-can WANG Yang |
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| Abstract: | Pragmatic presupposition has been widely applied in advertising,playing a vast role in conveying communicative intension.This paper discusses the basic features of pragmatic presupposition,and analyzes the strategies in employing presupposition based on relevance theory. |
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| Keywords: | pragmatic presupposition features relevance strategy |
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