会展专业的发展趋势——事件管理

国内对会展涵义的理解仅限于会议和展览，因此限制了该专业毕业生的就业范围。实际上，在城市发展中，会展已逐渐和体育、节庆等其他节事活动密切相连，相辅相成。高等院校应从广义上来理解会展的涵义，优化课程设置，由此让该专业的毕业生走出就业困境。

Events Management:The Trend of Convention and Exhibition Education

More and more universities and colleges set foot in events education. However, their understanding of events is limited in the convention and exhibition industry, which is a highly specialized industry. In this sense, graduates are thrown into an employment dilemma. Therefore, this paper presents the needs to expand the understanding of events education to the areas including incentive travel, sports events, business promotions etc, and to optimize paradigm, following the trend in events industry, in order to increase the employment chances for the graduates.