中国会展市场营销初探

当前,会展业作为第三产业的一种新的经济形态,已成为世界许多发达国家国民经济新的增长点,然而在我国,会展业还处于发展阶段,会展市场营销才起步。因此,要发展会展业,就必须深入探讨会展营销理论,加强与会展发达国家的交流与合作,提高我国会展营销实践水平,加快会展营销人才的培养,保障我国会展业及会展营销健康有序,又好又快发展。

On Marketing of Exhibition Markets in China

Currently,as a new economic form of the third industry,the exhibition industry in many developed countries has become the nation's new economic growth-point.While in our country,the exhibition industry is still in a development stage,the exhibition marketing has just started.Therefore,in order to develop the exhibition industry,we must further explore the theory of exhibition marketing,strengthen the exchanges and cooperation with the countries of developed exhibition industry,improve our country's practice...