| 三峡区域旅游景区核心竞争力研究 |
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| 引用本文： | 詹丽,汪胜华,蔡志华.三峡区域旅游景区核心竞争力研究[J].重庆三峡学院学报,2012,28(1):13-15,25. |
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| 作者姓名： | 詹丽 汪胜华 蔡志华 |
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| 作者单位： | 三峡大学经济与管理学院旅游系,湖北宜昌,443002 |
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| 基金项目： | 三峡大学B类基金（20070104）资助 |
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| 摘 要： | 文章在分析三峡区域旅游景区特点的基础上,采用专家咨询法建立了景区核心竞争力评价指标体系与模型,对三峡区域的神农溪风景区进行了实际评价和分析,并在此基础上提出了提升该地区旅游核心竞争力的建议。
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| 关 键 词： | 景区 核心竞争力 旅游资源 三峡区域 |
A Case Study on Tourism Core Competency of Scenic Spots in Three Gorges Area |
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| ZHAN Li WANG Sheng-hua CAI Zhi-hua.A Case Study on Tourism Core Competency of Scenic Spots in Three Gorges Area[J].JOurnal of Chongqing Three Gorges University,2012,28(1):13-15,25. |
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| Authors: | ZHAN Li WANG Sheng-hua CAI Zhi-hua |
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| Institution: | ZHAN Li WANG Sheng-hua CAI Zhi-hua(Economics and Management College,China Three Gorges University,Yichang,Hubei,443002,China) |
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| Abstract: | This article builds up the core competitiveness evaluation index system and model by using Delphi method based on analysis on core competence theory and generality personality of Three Gorges Area.And by the model it evaluates the Shennongxi scenic spot,a representative scenic spot of Three Gorges area.Based on the evaluation results,it proposes some suggestions on the Three Gorges area to upgrade its tourism core competitiveness. |
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| Keywords: | scenic Spots core competence tourism resources Three Gorges Area |
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