高职工商企业管理专业培养目标及达成路径之调查研究——以浙江经济职业技术学院为例

培养适应社会需求并能体现自身可持续发展的人才是高职教育面临的一大难题,本文运用市场营销STP战略原理,调查分析工商企业管理专业人才培养,研究如何进行高职工商企业管理专业学生的在校培养,为其进入社会后能迅速成长为企业所需的经营管理人才提供一定的借鉴。

Research of the Training Objectives and Training Methods of Business Administration Professional in Higher Vocation

Training.a talented person who can adapting to social demand and being able to embody himself sustainable development is a difficult problems that higher vocation education facing. This article is based on the theory of STP strategy, research the training of business administration professional, study on bow to training the undergraduate of business administration in higer vocation.