| 价格竞争模型与竞争策略 |
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| 引用本文： | 郭伏,李森,赵希男,杨锡怀. 价格竞争模型与竞争策略[J]. 东北大学学报(自然科学版), 2001, 22(2): 172-174 |
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| 作者姓名： | 郭伏 李森 赵希男 杨锡怀 |
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| 作者单位： | 东北大学工商管理学院!辽宁沈阳110004;东北大学工商管理学院!辽宁沈阳110004;东北大学工商管理学院!辽宁沈阳110004;东北大学工商管理学院!辽宁沈阳110004 |
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| 基金项目： | 国家自然科学基金资助项目! (79870 0 2 0 ) |
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| 摘 要： | 建立价格竞争模型,给出了最优价格公式和最优供应量公式·各类型企业不仅可以定量地按最优供应量生产和按最优价格销售,而且可以定性地制定适当的竞争策略以获得最佳利润和回避竞争风险·同时指出成本是无差异产品价格竞争的关键,中小型企业应依靠质量、品牌、服务等创造产品特征,建立自己的差异优势·
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| 关 键 词： | 价格竞争 最优价格 最优供应量 竞争策略 |
| 文章编号： | 1005-3026(2001)02-0172-03 |
| 修稿时间： | 2000-09-05 |
Price Competition Model and Competition Strategy |
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| GUO Fu,LI Sen,ZHAO Xi nan,YANG Xi huai. Price Competition Model and Competition Strategy[J]. Journal of Northeastern University(Natural Science), 2001, 22(2): 172-174 |
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| Authors: | GUO Fu LI Sen ZHAO Xi nan YANG Xi huai |
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| Abstract: | A price competition model was developed to give best price formula and best supply formula. It is shown that any kinds of corporation can be managed quantitively by best supply and best sell price,and can qualitatively make proper competition strategy in order to acquire most profit with lowest competition risk. The modelling also indicates that the cost is the key of price competition of no differential product. Medium and small corporation should create one's own product character dependent on product quality,brand and service to set up one's own differential advantage. |
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| Keywords: | price competition best price best supply competition strategy |
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