大学生的公共关系意识及其培育

在当今经济全球化、信息国际化的时代,公共关系已经成为时代的要求和社会发展的必然趋势,公关意识更是构成现代人思想观念体系的核心,也是大学生综合素质的重要组成部分,当代大学生的公关意识成为影响大学生成材和发展以及整个社会发展和进步的重要因素。本文探讨了大学生应具备的公关意识,并提出了大学生公关意识培育的方法。

University Students'''' Public Relation Consciousness and the Methods of Cultivating the Consciousness

In this day of economical globalization and information internationalization,public relation already becomes the request of time and the inevitable trend of social development.Public relation consciousness constitutes the core of modern people's thinking system.It is also the important constituent of university students' integral qualification.Public relation consciousness plays an important role in making contemporary university students useful and in their own development,as well as in the development and the progress of the entire society.This article discusses the public relation consciousness that university students should have,and proposes the methods of cultivating university students' public relation consciousness.