宁波市宁海县旅游流网络空间结构及其效应研究

以宁波市宁海县为例，以社会网络分析为基础理论，利用Ucinet6.0对宁海县旅游大数据平台中的节点线路模块数据进行处理，并结合Arcgis10.3空间可视化手段，探究微观尺度旅游流移动规律以及由此形成的网络空间结构特征，并解析其空间效应.研究表明宁海县旅游流的整体密度较高，呈现出由城区中心节点向周边乡镇次级中心扩散趋势；城区中心的大观文化园和柔石公园等文娱休闲类节点是重要的旅游流集散枢纽，对其他乡镇旅游节点有较强的拉动作用，次级观光游览类节点是宁海县旅游发展的薄弱环节；交通是影响宁海县旅游流空间集散的重要因素之一.文章归纳出旅游流空间集聚、空间扩散、空间联动效应，并据此提出构建全域化旅游网络空间新格局，打造特色鲜明的多目的地旅游精品线路，以及构建多元化旅游交通网络新体系等，旨在将宁海县打造成为全国“全域旅游示范基地”.

Study on the network spatial structure of tourism flow and its effects in Ninghai County of Ningbo

Taking Ninghai County of Ningbo City as an example， social network analysis is considered as the basic theory. The micro-scale tourism flow network space structural characteristics and its spatial effects are explored using Ucinet6.0 to deal with the node line module data from Ninghai County tourism big data platform and combining with Arcgis10.3 spatial visualization tools. The study shows that the overall density of tourism network in Ninghai County is high， exhibiting the trend of decreasing from the center of the city to the surrounding towns. The nodes of the Grand View Cultural Park and Roushi Park in the center of the city are important tourism hubs， which have a strong driving effect on other rural tourism nodes. Traffic is one of the important factors affecting the tourism flow of Ninghai county. This paper summarizes the space concentration， diffusion， and linkage effects of tourism flow. To build Ninghai County into a national “regional tourism demonstration base”， some measures and suggestions are put forward ， including building a new pattern of tourism space in Ninghai， developing distinctive multi-destination travel boutique line and constructing a new pattern of diversified tourism transport network .