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河南省国内旅游市场发展趋势预测
引用本文:刘雪琛,王庆丰.河南省国内旅游市场发展趋势预测[J].河南科学,2012,30(6):806-809.
作者姓名:刘雪琛  王庆丰
作者单位:1. 中原工学院 国际教育学院,郑州,451191
2. 中原工学院 经济管理学院,郑州,451191
基金项目:国家自然科学基金,河南省教育厅自然科学研究计划项目
摘    要:根据河南省2000—2011年国内旅游市场游客数量统计数据,运用SPSS软件建立立方曲线趋势预测模型,对河南省国内旅游市场发展趋势进行预测.结果显示,预测模型的预测平均精度高达93.63%,立方曲线趋势预测方法可以较好地应用于河南国内旅游市场预测.未来河南省国内旅游市场将保持持续上升的趋势,2015年河南省国内旅游市场游客数量预计为4.04亿人.基于预测结果,提出了促进河南国内旅游发展的相关建议:即加大旅游宣传,提高景点知名度;改善旅游设施,提高接待能力;完善管理体制,促进协调发展.

关 键 词:国内旅游  旅游市场  趋势预测  河南省

Predication of Development Trend in Henan Domestic Tourism Market
Liu Xuechen , Wang Qingfeng.Predication of Development Trend in Henan Domestic Tourism Market[J].Henan Science,2012,30(6):806-809.
Authors:Liu Xuechen  Wang Qingfeng
Institution:1. College of Internation and Education, Zhongyuan University of Technology, Zhengzhou 451191, China 2. College of Economics & Management, Zhongyuan University of Technology, Zhengzhou 451191, China)
Abstract:According to the statistical data of the number of visitor in Henan domestic tourism market during 2000 to 2011, the article uses the software of SPSS to build the curve model to predict the number of visitor in Henan domestic tourism market. The average precision of the predict model is 93.63%, it means that the model is enough to predict the future development of Henan domestic tourism market. The study has concluded that the development of Henan domestic tourism will edge up, and with the related policy, the growth of it will be sooner. The number of visitor will up to 404 million in 2015. Based on the prediction, there are some suggestion for the development of Henan domestic tourism, such as increasing the tourism promotion, awareness of the attractions, tourism facilities, reception capacity, management system and promoting the coordinated development.
Keywords:domestic tourism  tourism marketing  trend prediction  Henan Province
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