| 中小型科技企业市场营销对策研究 |
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| 引用本文： | 梁林红. 中小型科技企业市场营销对策研究[J]. 贵州科学, 2013, 0(6): 88-91 |
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| 作者姓名： | 梁林红 |
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| 作者单位： | 贵州财经大学国际商学院,贵阳550025 |
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| 基金项目： | 本研究项目获得贵州省高层次人才特助经费项目（TZ.IF.2007年-35号）的资助. |
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| 摘 要： | 技术创新是企业获得核心竞争力和保持竞争优势的主要因素。本文以技术创新理论为基础，基于中小型科技企业的特点以及产品特性、市场和技术特性的分析，提出了中小型科技企业的市场营销对策。
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| 关 键 词： | 中小型科技企业 技术创新 市场营销 |
Study on Marketing Countermeasures for Small and Medium-Sized Technology- Based Enterprises |
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| LIANG Lin-hong. Study on Marketing Countermeasures for Small and Medium-Sized Technology- Based Enterprises[J]. Guizhou Science, 2013, 0(6): 88-91 |
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| Authors: | LIANG Lin-hong |
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| Affiliation: | LIANG Lin-hong (International Business School, Guizhou University of Finance and Economics, Guiyang, Guizhou 550025, China) |
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| Abstract: | Technological innovation is the main factor that enterprises obtain the core competitiveness and main- tain competitive advantages. Based on the theory of technological innovation, this paper analyzes the characteristics of small and medium - sized technology - based enterprises, product properties as well as the characteristics of the market and technology, puts forward the marketing countermeasures for small and medium- sized technology - based enterprises. |
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| Keywords: | small and medium - sized technology - based enterprise technological innovation marketing |
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