| 谈国际贸易与国际市场营销的关系 |
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| 引用本文： | 范斐.谈国际贸易与国际市场营销的关系[J].科技情报开发与经济,2009,19(5). |
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| 作者姓名： | 范斐 |
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| 作者单位： | 山西财经大学研究生学院,山西,太原,030006 |
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| 摘 要： | 阐述了国际贸易与国际营销的区别与联系,探讨了国际贸易理论对国际营销的影响以及国际营销对国际贸易的影响,指出两者之间存在以盈利为目的的超国界的经济活动的共性.
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| 关 键 词： | 国际贸易 国际营销 重商主义 贸易理论 |
Discussion on the Relationship between International Marketing and International Trade |
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| FAN Fei.Discussion on the Relationship between International Marketing and International Trade[J].Sci-Tech Information Development & Economy,2009,19(5). |
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| Authors: | FAN Fei |
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| Abstract: | This paper expounds the differences and connections between international trade and international marketing,probes into the influence of the theory of international trade on international marketing and the influence of international marketing on international trade,and points out that between the two sides these is the common character of transnational profit-seeking economic activity. |
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| Keywords: | international trade international marketing mercantilism trade theory |
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