| 浅谈语用学理论在广告英语中的实践 |
| |
| 引用本文： | 何赟. 浅谈语用学理论在广告英语中的实践[J]. 科技信息, 2008, 0(15): 224-224 |
| |
| 作者姓名： | 何赟 |
| |
| 作者单位： | 淮北煤炭师范学院大学外语教育学院 安徽淮北235000 |
| |
| 摘 要： | 本文从大量的英语广告实例入手，并从语用学的角度对英语广告语言的语用基础进行分析英语广告语言的修辞特点。本文的结论为广告英语的品鉴上提供新的思路。
|
| 关 键 词： | 英语广告 合作原则 礼貌原则 |
Interpretation of Pragmatics Theories in English Advertisements |
| |
| He Yun. Interpretation of Pragmatics Theories in English Advertisements[J]. Science, 2008, 0(15): 224-224 |
| |
| Authors: | He Yun |
| |
| Affiliation: | He Yun (Department of College English, Huaibei Coal Industry Teachers College, Huaibei 235000, China) |
| |
| Abstract: | This paper draws materials from English Advertisements, and applies exhaustive analyses of languages characteristics of English Advertisements in a pragmatic light. The finding of this paper contributes to higher proficiency in appreciating English Advertisements. |
| |
| Keywords: | English advertisements Cooperative principle Politeness Principle |
| 本文献已被 CNKI 维普 等数据库收录！ |
