| 我国企业实施体育营销的机遇与问题探析 |
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| 引用本文： | 王建,谢晓良.我国企业实施体育营销的机遇与问题探析[J].景德镇高专学报,2008,23(2):56-58. |
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| 作者姓名： | 王建 谢晓良 |
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| 作者单位： | 1. 景德镇陶瓷学院,体育系,江西,景德填,333001
2. 景德镇高专,体育系,江西,景德镇,333000 |
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| 摘 要： | 当前我国有越来越多的企业积极投入到各种体育营销活动之中。如何借鉴国外知名企业体育营销的成功经验，树立良好品牌形象，努力提高品牌竞争力，并走向国际化是摆在我们面前的一项重要的课题，针对这一情况，分析了我国企业实施体育营销的机遇与问题，并提出借鉴性建议。
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| 关 键 词： | 体育营销 机遇 问题 |
The Analyse about the Opportunity and Problems of Physical Training Marketing Enforced in Chinese Companies |
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| WANG Jian,XIE Xiao liang.The Analyse about the Opportunity and Problems of Physical Training Marketing Enforced in Chinese Companies[J].Jingdezhen Comprehensive College Journal,2008,23(2):56-58. |
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| Authors: | WANG Jian XIE Xiao liang |
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| Institution: | WANG Jian XIE Xiao liang (1.P. E. Dept. Jingdezhen Ceramic. Inst. Jingdezhen 333001, China ;2. P. E. Dept. Jingdezhen Comprehensive College. Jingdezhen 333000, China) |
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| Abstract: | At present,more and more China's enterprise take part in sports marketing.It is a great problem to us that how to regard successful experiences on sports marketing of foreign famous enterprise and use for reference in order to build up perfect brand image and improve brand competitive force,and at last successful foster some international brand of China.In view of this situation,the paper analyze the opportunities and the problems existing in sports marketing of China's enterprise and give some useful suggestions. |
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| Keywords: | sports marketing opportunities problems |
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