| 基于风险视角下企业营销预警的对策研究 |
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| 引用本文： | 吴波虹. 基于风险视角下企业营销预警的对策研究[J]. 济源职业技术学院学报, 2010, 9(1): 55-58. DOI: 10.3969/j.issn.1672-0342.2010.01.016 |
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| 作者姓名： | 吴波虹 |
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| 作者单位： | 江苏财经职业技术学院,经济贸易系,江苏,淮安,223003 |
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| 摘 要： | 以企业营销风险预警为研究内容，构建了企业市场营销风险预警的模型，提出了相关的营销风险预警对策。
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| 关 键 词： | 营销风险 营销预警 对策 |
On Risk-based Marketing Prewarning Strategies |
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| WU Bo-hong. On Risk-based Marketing Prewarning Strategies[J]. JOurnal of Jiyuan Vocational and Technical College, 2010, 9(1): 55-58. DOI: 10.3969/j.issn.1672-0342.2010.01.016 |
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| Authors: | WU Bo-hong |
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| Affiliation: | Department of Economy and Business/a>;Jiangsu Vocational and Technical Collegeof Finance and Economics/a>;Huaian 223003/a>;Jiangsu/a>;China |
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| Abstract: | The enterprise marketing risk prewarning is researched and the enterprise marketing risk prewarning model is established.After that,the relevant marketing risk prewarning measures are put forward. |
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| Keywords: | marketing risk marketing prewarning solution |
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