| 山旅游业发展的SWOT分析与对策 |
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| 引用本文： | 李琼,汪威.山旅游业发展的SWOT分析与对策[J].长沙大学学报,2006(1). |
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| 作者姓名： | 李琼 汪威 |
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| 作者单位： | 西北师范大学地理与环境科学学院 甘肃兰州730070 |
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| 摘 要： | 湖南山风景名胜区经过十余年的开发,其知名度和美誉度仍然很低,依旧是“养在深闺人未识”。本文运用SWOT分析法从优势、劣势、机遇和威胁四个方面对山旅游业发展进行了分析,并提出一些相关策略,以期为山旅游业的发展提供思路和参考。
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| 关 键 词： | 山 旅游业发展 SWOT分析 |
SWOT Analysis and Strategies of Tourism Development of Mountain Lang |
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| LI Qiong WANG Wei.SWOT Analysis and Strategies of Tourism Development of Mountain Lang[J].Journal of Changsha University,2006(1). |
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| Authors: | LI Qiong WANG Wei |
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| Abstract: | With ten years' development,Mountain Lang Scenic and Historic Interest Area in Hunan Province has not had a good reputation.The paper puts forward to some strategies about tourism development of Mountain Lang by SWOT analysis. |
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| Keywords: | Mountain Lang tourism development SWOT analysis |
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