3G时代高校图书馆营销策略探析

高校图书馆开展营销对激发学生读书兴趣,培养学生读书精神具有重要作用。互联网和3G网络的兴起极大地方便了人们的生活,也改变了企业营销的观念和方式。高校图书馆开展3G营销具有很大的优势,可以通过图书馆手机网站、短信平台、手机图书杂志、同步分享和图书社区的方式开展营销工作,提升图书馆地位和服务水平,拓展用户层次和规模,最终实现社会效益的最大化。

Study on the Marketing Strategies of University Libraries in 3G Times

The marketing carried out by university libraries plays an important role in arousing students’ reading interest and cultivating students’ reading spirit. The rising of Internet and 3G network greatly facilitate people’s life, and also change enterprise’s marketing concept and mode. University library has great advantage in launching 3G marketing. And through mobile phone website, short message platform, mobile phone book and magazine, synchronous share, community library and other modes, university library can carry out 3G marketing, promote library’s position and improve library’s service quality, expand users’ level and scale,and maximize library’s social benefit.