| 基于CRM的情报服务满意度测评模型研究 |
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| 引用本文： | 文佳兴.基于CRM的情报服务满意度测评模型研究[J].科技情报开发与经济,2011(24):121-123. |
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| 作者姓名： | 文佳兴 |
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| 作者单位： | 中山大学资讯管理学院,广东广州,510006 |
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| 摘 要： | 对情报服务中运用CRM理念的合理性和必要性进行了研究,建立了基于CRM的情报服务满意度测评模型。
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| 关 键 词： | 客户关系管理 情报服务 满意度测评模型 |
Study on Information Service Satisfaction Evaluation Model Based on the Customer Relationship Management(CRM) |
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| WEN Jia-xing.Study on Information Service Satisfaction Evaluation Model Based on the Customer Relationship Management(CRM)[J].Sci-Tech Information Development & Economy,2011(24):121-123. |
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| Authors: | WEN Jia-xing |
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| Institution: | WEN Jia-xing |
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| Abstract: | This paper studies the rationality and necessity of applying CRM concept in the information service,and establishes the information service satisfaction evaluation model based on CRM. |
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| Keywords: | CRM information service satisfaction evaluation model |
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