| 山西煤炭企业走品牌之路的战略思考 |
| |
| 引用本文： | 王冬梅. 山西煤炭企业走品牌之路的战略思考[J]. 科技情报开发与经济, 2007, 17(36): 188-189 |
| |
| 作者姓名： | 王冬梅 |
| |
| 作者单位： | 山西财经大学,山西太原,030012 |
| |
| 摘 要： | 对山西煤炭企业的品牌建设现状进行了分析,并就山西煤炭企业如何实施品牌战略进行了探讨。
|
| 关 键 词： | 煤炭企业 品牌战略 产业结构调整 |
| 文章编号： | 1005-6033（2007）36-0188-02 |
| 收稿时间： | 2007-11-04 |
| 修稿时间： | 2007-11-04 |
Considerations about the Strategy of Adhering to the Line of Famous Brand of Coal Enterprises in Shanxi Province |
| |
| WANG Dong-mei. Considerations about the Strategy of Adhering to the Line of Famous Brand of Coal Enterprises in Shanxi Province[J]. Sci-Tech Information Development & Economy, 2007, 17(36): 188-189 |
| |
| Authors: | WANG Dong-mei |
| |
| Affiliation: | WANG Dong-mei |
| |
| Abstract: | This paper analyzes the present situation of the construction of brand of coal enterprises in Shanxi Province,and probes into how the coal enterprise in Shanxi Province to implement the brand strategy. |
| |
| Keywords: | coal enterprise brand strategy industrial structure adjustment |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
