基于旅游意象大数据的武汉旅游空间可达性研究

旅游空间是旅游活动的空间载体和存在形式，其可达性水平直接影响着城市旅游体系的建设.该文以武汉为例，通过对网络游记进行词频分析以挖掘游客对城市旅游意象感知，并据此对相应的旅游空间的可达性进行定性与定量评价，进而分析旅游意象要素的可意象性与旅游空间的可达性之间的关联和差异.结果表明：研究区域内旅游空间的可意象性与其空间和感知可达性整体相关性较低；部分旅游空间的可意象性和分布与道路可达性存在不匹配的现象.该研究可为完善城市旅游规划和城市营销策划提供参考.

Research on Wuhan tourist space accessibility based on big data of tourism image

Tourist space is the space carrier and existence form of tourism activities and its accessibility level directly affects the construction of urban tourism system. In this article， taking Wuhan as an example and using word frequency analysis of online travel notes， tourists' perception of urban tourism imagery is explored. The accessibility of the corresponding tourist space are evaluated qualitatively and quantitatively. Then the relationship and difference between the imaginability of tourism imagery elements and the accessibility of tourism space are analyzed. The conclusions are as follows the imaginability of the tourist space in the study area has a low overall correlation with its spatial and perceived accessibility； the imaginability and distribution of some tourist spaces do not match the road accessibility. This study would provide reference for improving urban tourism planning and urban marketing planning.