| 西南地区体育彩票消费市场的现状及对策研究 |
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| 引用本文： | 李广学.西南地区体育彩票消费市场的现状及对策研究[J].西昌学院学报(自然科学版),2008,22(3):129-132.143. |
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| 作者姓名： | 李广学 |
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| 作者单位： | 西华师范大学,体育学院,四川,南充,637002 |
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| 摘 要： | 通过问卷调查和相关文献资料研究，从投入因素（刺激因素）、内在因素、外在因素和产出因素（反应因素）这四大因素来研究西南地区体育彩票消费者购买行为的产生和变化，并对体育彩票消费群体的特征和西南地区体育彩票的市场现状进行分析，同时提出了相关的对策和建议。
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| 关 键 词： | 体育彩票 市场 对策 |
The Status of Sports Lottery Consumption Marketand Countermeasures in the Southwest |
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| LI Guang-xue.The Status of Sports Lottery Consumption Marketand Countermeasures in the Southwest[J].Journal of Xichang College,2008,22(3):129-132.143. |
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| Authors: | LI Guang-xue |
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| Institution: | LI Guang-xue (Institute of Physical Education,China West Normal University,Nanchong,Sichuan 637002) |
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| Abstract: | Based on the input（incentive）, internal, external and output （response） factors, this the formation and changes of sports lottery ticket consumers in the southwestern region by applying paper explores the methods of questionnaire and literature review. This paper also analyzes the consumers＇ characteristics and current market situation. Several countermeasures and suggestions are proposed to solve the existing problems. |
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| Keywords: | Sports lottery Market Countermeasures |
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