强化受众意识 提升电视媒体公信力

电视宣传要占据主动,体现出一个主流媒体应有的影响力,必须努力提高受众意识,在权威性、导向性、针对性、服务性、可视性上下功夫,在“主流、权威、公信力”上有所作为,提高新闻信息的传播能力,影响并主导舆论,在构建和谐社会的进程中发挥电视媒体的积极作用。

Strengthening the awareness about audience and improving the public credibility of television media

TV publicity should take the initiative to exert the influence that a mainstream media should have.It should try its best to improve the awareness about audience and authority,guiding,service and vision ability and do a good job in the respects of mainstream character,authority and public credibility.It should improve the communicating ability of news information and influence and dominate public opinions and play an active role of the TV media in the process of building the harmonious society.