浅论中国民营航空业低成本策略

航空客运业是一个快速发展的服务型行业,具有典型的高技术、高资金投入、长产出周期等特点.从低成本航空概念出发,对比国际低成本航空公司的主要策略,研究目前国内低成本航空的困境,分析了春秋航空的做法.在此基础上,提出了若干经营策略以及与其他方合作等方面的建议,同时也建议这些企业努力争取能得到更多政策方面的支持.

Research on the Low-Cost Strategy of the Domestic Privately-Run Airlines

The air passenger transportation is a highly developing service industry with the characters of high technology,vast investment and long output period.Beginning from the concept of low-cost strategy,this paper introduced the low-cost strategy of international airlines and analyzed the difficulties for the domestic low-cost airlines.On the basis of the strategies of Chunqiu airlines,this paper put forward several suggestions on management strategies and the cooperation with others.Meanwhile,it is hoped that these airlines can get more favored policies from the government through their efforts.