| 论电视科教频道的品牌化建设 |
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| 引用本文： | 张仕勇. 论电视科教频道的品牌化建设[J]. 长春师范学院学报, 2006, 0(7) |
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| 作者姓名： | 张仕勇 |
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| 作者单位： | 河南师范大学文学院 河南新乡 |
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| 摘 要： | 在电视传媒竞争激烈,高效率整合与规模化传播的特征日趋明显的今天,电视科教频道的定位、内容、栏目设置和资源整合都面临着更高的要求。“专业频道品牌化建设”已成为频道发展的必然趋势。电视科教频道的品牌化建设需要从准确的定位、巧用资源、创立品牌的竞争点、内容独特、个性突出的关键点等方面把握。
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| 关 键 词： | 科教频道 品牌化 建设 |
The Brand Construct of Science and Education Channel |
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| ZHANG Shi-Yong. The Brand Construct of Science and Education Channel[J]. Journal of Changchun Teachers College, 2006, 0(7) |
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| Authors: | ZHANG Shi-Yong |
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| Abstract: | The television science and education channel become higher request in it's station,content,item setting and resource in howadays,when the television compete severity and conformity higher efficiency.The brand's construct of channel has been anecessary way channel development.For this reason,the brand's construct need mast the key points as following:exact orientation;artful source;unique content;projecting selfhood. |
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| Keywords: | science and education channel brand construct |
| 本文献已被 CNKI 维普 等数据库收录！ |
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