| 工科专业学生市场营销课程教材设计探讨 |
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| 引用本文： | 郭瑛. 工科专业学生市场营销课程教材设计探讨[J]. 芜湖职业技术学院学报, 2010, 12(1): 95-98 |
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| 作者姓名： | 郭瑛 |
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| 作者单位： | 芜湖职业技术学院经济管理系,安徽芜湖,241006 |
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| 基金项目： | 芜湖职业技术学院2010年教学科研项目 |
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| 摘 要： | 为提升工科专业学生从事市场营销工作的实践能力,增强他们参与就业竞争的综合实力,实现从校园到职场的软着陆过程,学校有必要根据工科专业学生的特质研发出针对性、实用性和适用性较强的教材。研究人员要充分了解企业对从事工业品营销人员的素质要求,并且广泛咨询相关院校的授课教师及其工科专业的学生对课程的教学期望,在综合校内外需求的基础上进行工科专业学生市场营销教材的研发工作。
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| 关 键 词： | 工科专业学生 市场营销能力 课程改革 教材研发 |
Investigation of Courseware Design in Marketing Curriculum for Students with Technological Specialties |
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| GUO Ying. Investigation of Courseware Design in Marketing Curriculum for Students with Technological Specialties[J]. Journal of Wuhu Vocational Institute of Technology, 2010, 12(1): 95-98 |
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| Authors: | GUO Ying |
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| Abstract: | In order to improve marketing and selling skills of students with technological specialties and enhance their overall competence in ever-increasing stringent job hunting,more pertinent,practicable and adaptable curriculum should be developed.The enhanced curriculum will target at particularities of students with technological specialties and instruct them how to land the job.investigation and consultancy in both industry and institute,the proposed paper probes into elaborate preparation and organization of ... |
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| Keywords: | students with technological specialties marketing and selling skills curriculum reform teaching materials preparation and organization. |
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