| 浅谈医院图书馆的品牌效应 |
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| 引用本文： | 程容溪.浅谈医院图书馆的品牌效应[J].科技情报开发与经济,2010,20(16):125-126. |
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| 作者姓名： | 程容溪 |
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| 作者单位： | 广州市脑科医院图书馆,广东广州,510370 |
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| 摘 要： | 简述了医院图书馆品牌意识的树立,分析了医院图书馆品牌效应的基础和内核,探讨了发挥医院图书馆品牌效应的关键因素。
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| 关 键 词： | 医院图书馆 品牌效应 服务 创新 |
Talking about the Brand Effect of Hospital Library |
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| CHENG Rong-xi.Talking about the Brand Effect of Hospital Library[J].Sci-Tech Information Development & Economy,2010,20(16):125-126. |
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| Authors: | CHENG Rong-xi |
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| Institution: | CHENG Rong-xi |
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| Abstract: | This paper expounds the establishment of brand consciousness of hospital library,analyzes the foundation and cores of brand effect of hospital library,and probes into the key factors of giving full play to the brand effect of hospital library. |
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| Keywords: | hospital library brand effect service innovation |
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