| 广西饭店业旅游业的发展机遇及战略定位 |
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| 引用本文： | 白露. 广西饭店业旅游业的发展机遇及战略定位[J]. 广西民族大学学报, 2005, 0(6) |
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| 作者姓名： | 白露 |
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| 作者单位： | 华东师范大学商学院工商管理系 |
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| 摘 要： | 中国—东盟自由贸易区的建立和从2004年起每年在南宁举办中国—东盟博览会的召开给广西饭店业旅游业带来了前所未有的发展机遇和挑战。今后广西饭店业要做大做强、突破地域经营思想,定位全国,面向全球,饭店业的发展同样要走营销创新,提高饭店经营附加值的道路。
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| 关 键 词： | 饭店业 机遇与挑战 战略定位 |
The Developmental Opportunity and Stratagical Orientation of Guangxi Hotel Business and Tourism |
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| BAI Lu Commerical College of Southeat Normal university. The Developmental Opportunity and Stratagical Orientation of Guangxi Hotel Business and Tourism[J]. Journal of Guangxi University For Nationalities, 2005, 0(6) |
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| Authors: | BAI Lu Commerical College of Southeat Normal university |
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| Affiliation: | BAI Lu Commerical College of Southeat Normal university |
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| Abstract: | The building of china- ASEAN free- trade area and the annual opening of china- ASEAN exposition in Nanning bring unprecedented developmental opportunity and challenge for Guangxi's hotel business and tourism. From now on , Guangxi's hotel business should enlarge its scale and strenghten itself, break throught the thought of regional operation, make an orientation on the country and face to the whole world. In a word, the development of hotel business should go forwards the way of creating the new management and improving its additional value. |
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| Keywords: | hotel business opportunity and challenge strategical orientation |
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