| 驱动市场型企业营销策略研究 |
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| 引用本文： | 陈春琴.驱动市场型企业营销策略研究[J].沈阳大学学报,2010,22(5):94-97. |
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| 作者姓名： | 陈春琴 |
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| 作者单位： | 华侨大学工商管理学院,福建泉州362021 |
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| 摘 要： | 从目前市场上最流行的市场导向出发,引出了市场导向的两个层面：市场驱动和驱动市场。从两种策略的异同点引入驱动市场策略的必要性和具体策略;对实施企业应注意的问题等方面进行了论述;针对目前多数企业认为市场导向即是市场驱动的观点,提出了另一个驱动市场导向的观点。
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| 关 键 词： | 驱动市场 企业营销 策略 潜在需求 |
Marketing Strategies of Market-Driving Enterprises |
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| CHEN Chunqin.Marketing Strategies of Market-Driving Enterprises[J].Journal of Shenyang University,2010,22(5):94-97. |
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| Authors: | CHEN Chunqin |
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| Institution: | CHEN Chunqin(School of Business Administration,Huaqiao University,Quanzhou 362021,China) |
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| Abstract: | Two levels market-oriented are educed： market-driven and market-driving.The following aspects are discussed： the similarities and diffrences between the two strategies,the necessity of the introduction of market-driving strategy and specific tactics,the problems in the implementation of enterprises,etc.Another viewpoint of market-driving-oriented is put forward,aming at the majority view： market-oriented is market-driven. |
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| Keywords: | market-driving marketing tactics potential demand |
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