基于业绩指标的中国省区旅游业竞争力测评研究

基于旅游产业发展的6个业绩指标,构建了中国省区旅游业竞争力评价指标体系.运用多指标加权模型对中国31个省市区两个时段旅游业竞争力进行了定量测评,并分析了近期的变化.以提升陕西省旅游业竞争力为目标,将其与西部地区的四川、云南、广西和中部地区的山西、河南、湖北等省区进行多指标比较.结果表明,陕西省在国际旅游发展上具有一定优势,但在国内旅游发展上存在一定劣势,旅游业竞争力排序有下降趋势.

Evaluation research of China's provincial tourism competitiveness based on performance indexes

The evaluation index system of provincial tourism competitiveness based on 6 tourism performance indexes was set up.By using of comprehensive multi-index evaluation model,tourism competitiveness of 31 provinces are evaluated and analyzed.In the end,in order to promote the tourism competitiveness of Shaanxi province,a comparative analysis of the competitiveness in Shaanxi and other 6 provinces in western and central China was made.The results indicated that Shaanxi province has comparative advantages in international tourism,but has comparative disadvantages in domestic tourism,and there was a downward tendency in tourism competitiveness of Shaanxi province.