| 浅议高校图书馆营销中存在的问题及对策 |
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| 引用本文： | 付凤岐.浅议高校图书馆营销中存在的问题及对策[J].科技情报开发与经济,2010,20(3):81-82. |
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| 作者姓名： | 付凤岐 |
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| 作者单位： | 丽江师范高等专科学校图书馆,云南丽江,674100 |
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| 摘 要： | 图书馆营销是将营销理念运用到图书馆服务中,以提高图书馆的效益。介绍了高校图书馆营销中存在的问题,提出了高校图书馆营销的对策及建议。
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| 关 键 词： | 高校图书馆 图书馆营销 营销理念 |
Discussion on Problems in and Countermeasures for University Library's Marketing |
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| FU Feng-qi.Discussion on Problems in and Countermeasures for University Library's Marketing[J].Sci-Tech Information Development & Economy,2010,20(3):81-82. |
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| Authors: | FU Feng-qi |
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| Abstract: | Library marketing is to introduce marketing ideas into library service so as to improve library service benefits.This paper introduces some problems in the marketing of university library,and puts forward some countermeasures and suggestions on the marketing of university library. |
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| Keywords: | university library library marketing marketing concept |
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