| 从申奥成功再探广告文化的民族性 |
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| 引用本文： | 袁米丽.从申奥成功再探广告文化的民族性[J].长沙理工大学学报(自然科学版),2001,3(4):66-68，47. |
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| 作者姓名： | 袁米丽 |
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| 作者单位： | 湖南轻工业高等专科学校设计艺术系,湖南,长沙,410015 |
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| 摘 要： | 申奥活动一系列广告宣传以突显民族文化、民族精神而获得巨大成功 ,由此引发了我们对广告文化中民族文化运用的再认识。同时 ,值得注意的是 ,把民族文化引入广告 ,不应是广告文化的考古化、怀旧化或公式化
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| 关 键 词： | 申奥 广告文化 民族性 考古化 怀旧化 |
| 文章编号： | 1009-3702(2001)04-0066-03 |
| 修稿时间： | 2001年9月23日 |
Discussion of Nationalitity of Ad Culture from success in Bidding for Olympic Games 2008 |
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| YUAN Mi-li.Discussion of Nationalitity of Ad Culture from success in Bidding for Olympic Games 2008[J].Journal of Changsha University of Science and Technology:Natural Science,2001,3(4):66-68，47. |
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| Authors: | YUAN Mi-li |
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| Abstract: | A series of ad publicity which specially show our national spirit and culture made us get success in bidding for Olympic games 2008.From which it lead us to re-understand how to make use of ad culture concerning national culture,and it must be mentioned that introducing national culture to ad is not formulated,reminiscent and obsolete of ad culture. |
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| Keywords: | bidding for Olympic Games ad culture nationality reminiscent obsolete |
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