| 论企业技术创新与市场营销的关系 |
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| 引用本文： | 初蓓.论企业技术创新与市场营销的关系[J].科技情报开发与经济,2004,14(2):102-103,105. |
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| 作者姓名： | 初蓓 |
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| 作者单位： | 无锡商业职业技术学院 |
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| 摘 要： | 论述了技术创新应以市场营销为目标，应体现市场导向，只有以市场为导向进行技术创新，才能给企业带来新的活力，增强企业的竞争实力，并给企业带来丰厚的利润回报。
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| 关 键 词： | 技术创新 市场营销 系统工程 |
| 文章编号： | 1005-6033(2004)02-0102-02 |
on the Relation between Enterprise' s Technological Innovation and Marketing |
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| CHU Bei.on the Relation between Enterprise'''' s Technological Innovation and Marketing[J].Sci-Tech Information Development & Economy,2004,14(2):102-103,105. |
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| Authors: | CHU Bei |
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| Abstract: | Technological innovation should aim at the marketing and should externalize the market guidance. Only when the technological innovation is guided by the market, can the technological innovation bring about new vigor to the enterprises, enhance the enterprises' competitive strength, and reward the enterprises with rich profits. |
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| Keywords: | technological innovation marketing systematic engineering |
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