从“三鹿事件”谈企业对消费者的社会责任

三鹿奶粉作为中国的民族品牌，曾一度是国人的骄傲，三鹿集团也立于中国牛奶企业最前列几十年，可瞬间崩然倒塌。其后的经济伦理问题值得我们很多人的深深反思。企业对其利益相关的群体必须行使其社会责任，这是不争的事实，而其中对于消费者的社会责任尤为重要。三鹿事件仅仅用逐利的动机并不能完全解释，因此，我们需要对关涉到企业行为的伦理核心问题——企业对消费者社会责任进行梳理，才能真正找到解决企业当中存在问题的方法和途径，以避免第二，第三个三鹿集团倒下。

On the Enterprise＇s Social Consumers from the ＂Sanlu Responsibilities for the Milk Powder Incident＂

Sanlu Milk Powder, as a Chinese national brand product, used to be the pride of Chinese people. Sanlu Corp., having been considered one of the top milk companies for decades, suffered destruc- tion at the blink of the eyes and posed an economic ethical problem for reflection. It is a consensus that the enterprise should shoulder the social responsibilities for the groups concerned, especially for the con- sumers of its products. The pursuit of self interest alone cannot explain tragedy of the Sanlu Milk Powder Incident, as a consequence, we should analyze the core behavioral ethic of the enterprise the enter- prise＇s social responsibilities for its consumers in order to find out solutions for the existing problems and ensure that no more companies follow the suit of Sanlu Corp.