直觉对创业决策的作用研究

创业决策在很大程度上取决于创业者个人,而如何做出又快又好的决策,是理解创业者行为特征的核心.直觉(intuition)是能够实现快速、高质量决策的决策手段之一,近年来得到了经济学和管理学者的普遍关注.通过对创业决策特点及创业行为内在规律的分析,探讨了直觉在创业决策中的作用机制.

Research on the Functions of the Intuition on Entrepreneurial Decision

The entrepreneurial decision depends on the enterpriser himself to a large extent, and how to make a fast and good decision is the core of understanding the behavior character of the enterpriser. The intuition, which is one of the methods for realizing the fast and good decision, has gotten the general attention of the economists and management scholars. Through the analysis on the features of the entrepreneurial decision and the inherent laws of the entrepreneurial activity, this paper probes into the inte...