海南七仙岭温泉国家森林公园游客结构及旅游行为特征研究

以海南省保亭县七仙岭温泉国家森林公园为研究区,在研究区内拟设调查样点,通过实地采访与随机问卷调查,对游客的社会人口学特征、空间结构特征及旅游行为特征进行比较分析.主要结论有:景区中省内客源是景区最大的客源市场;省外客源以东北地区和经济发达地区为主;游客的构成以中青年和中高收入者为主;且在旅游过程中多以观光、休闲度假及亲近自然为目的.本研究对七仙岭温泉国家森林公园客源市场的挖掘、旅游产品的开发、旅游业的可持续发展等方面提供基础资料和探索性建议.

Study on the Characteristics of Tourism Behavior and Tourist Structure of Qixianling Hot Springs National Forest Park in Hainan Province

Taking Qixianling Hot Springs National Forest Park at Baoting County, Hainan province as study area, in the re- search area of the survey sample, through field interviews and questionnaire survey of tourists, Social demographic character- istics, spatial structure characteristics and tourism behavior characteristic of tourists were comparatively analyzed. The main conclusions are： Scenic area＇s largest tourist source comes from the inside of the province, and the tourists source outside the province mainly come from the northeast of China and developed areas; The main composition of visitors are youth and the high incomes people; In the process of tourism, leisure and nature are the main purposes. The study on tourist in Qixian- ling Hot Springs National Forest Park can give basic information and suggestions for unearthing the market, tourism product development, tourism sustainable development and etc.