| 浅论网络语境中的电视媒体——以《武林外传》热播为例 |
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| 引用本文： | 张艳红. 浅论网络语境中的电视媒体——以《武林外传》热播为例[J]. 东莞理工学院学报, 2008, 15(2): 105-109 |
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| 作者姓名： | 张艳红 |
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| 作者单位： | 东莞理工学院,中文系,广东,东莞,523808 |
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| 摘 要： | 电视媒体对网络语境的适应经历了从俯视到迎合的过程。《武林外传》的成功表明，在日益成熟的网络语境中，电视媒体对后现代主义风格的合理运用可能会争取到大量网络用户对电视屏幕的回归．为避免网络语境和后现代主义的消极影响，电视媒体应坚持社会责任感，理性选择前行方向．
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| 关 键 词： | 网络语境 电视媒体 后现代主义 武林外传 |
| 文章编号： | 1009-0312(2008)02-0105-05 |
| 修稿时间： | 2008-01-13 |
Television Media in the Internet Context:A Survey of the Popularity of My Own Swordsman |
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| ZHANG Yan-hong. Television Media in the Internet Context:A Survey of the Popularity of My Own Swordsman[J]. Journal of Dongguan Institute of Technology, 2008, 15(2): 105-109 |
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| Authors: | ZHANG Yan-hong |
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| Affiliation: | ZHANG Yan-hong (Department of Chinese Language , Literature,Dongguan University of Technology,Dongguan 523808,China) |
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| Abstract: | Since the 1990s,the adaptive response of television media to the Internet context has changed from pretension to combination.The popularity of My Own Swordsman indicates that those television shows in post-modernistic style may win over large numbers of web-surfers back to be TV-audience again.To avoid the negative effect of the Internet context and post-modernistic style,television media should keep on with the responsibility for society and decide where to go rationally. |
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| Keywords: | internet context television media post-modernism My Own Swordsman |
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