日常生活中的时尚传播研究——兼论武汉纺织大学创设“时尚传播”的学科基础

传播学研究的核心是日常生活中人与人之间的关系,人际传播学、大众传播学、群体传播学皆产生于此,而对日常生活中时尚现象的传播研究仍尚付阙如。本文将从传播的内涵及传播学发展的历史着手,探讨＂时尚传播＂作为传播学研究分支的理论基础与内涵,进而指出,时尚传播不仅是一种社会现象,更是一门横跨多种学科的交叉学科。在当下传播学教育竞争日益激烈的形势下,具有鲜明工科和艺术特色的武汉纺织大学既要融入传播学研究的＂主流＂,更要结合自身优势努力创设＂时尚传播＂的研究方向。

Research On Fashion Communication of Everyday Life ——And the Discussion of WTU＇s Discipline Superiority On Fashion Communication Studies

The center of communication study is to find out relations between people.Afterwards it yields to the disciplines of Interpersonal Communication,Mass Communication,Group Communication and so on.Although there is evidence that communication research received much more attention,it remains under-examined in the general literature how and why the fashionable phenomenon leads to diffuse and communicate.This paper attempts to address the contents of ＂fashion communication＂ and its reliable discipline evidence by noting the definition of communication and the development of communication studies.Furthermore,this paper points out that ＂fashion communication＂ is not only a kind of social phenomenon,but also a presented cross-discipline which need study.Nowadays,under the competitive and challenging circumstances,＂fashion communication＂ study and education can be used to be an innovative way for WTU to incorporate the mainstream of communication research.