| 基于在线算法的季节性产品降价策略 |
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| 引用本文： | 李武强,刘树林,倪冠群.基于在线算法的季节性产品降价策略[J].系统工程理论与实践,2011,31(11):2070-2076. |
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| 作者姓名： | 李武强 刘树林 倪冠群 |
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| 作者单位： | 西安交通大学 管理学院, 西安 710049 |
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| 基金项目： | 国家自然科学基金(70671080,70121001) |
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| 摘 要： | 针对季节性产品销售时间有限, 需求难以预测的特性, 从在线策略与竞争分析的角度, 为销售商设计了不同情形下的降价策略, 并证明了所给策略具有最优竞争比; 针对允许多次降价情形, 分析了降价次数与竞争比的关系, 为制定可行降价次数提供了依据. 通过数值算例, 验证了所给策略的可行性与有效性.
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| 关 键 词： | 季节性产品 在线算法 竞争分析 降价策略 |
| 收稿时间： | 2010-09-03 |
Markdown pricing strategies for seasonal products based on online algorithm |
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| LI Wu-qiang
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LIU Shu-lin
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NI Guan-qun.Markdown pricing strategies for seasonal products based on online algorithm[J].Systems Engineering —Theory & Practice,2011,31(11):2070-2076. |
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| Authors: | LI Wu-qiang LIU Shu-lin NI Guan-qun |
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| Institution: | School of Management, Xi’an Jiaotong University, Xi’an 710049, China |
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| Abstract: | Taking into account the limited sales period and uncertain demand of seasonal products,the online strategy and competitive analysis were introduced to design markdown pricing strategy specific to various situations for retails.The given strategy is proved having the optimal competitive ratio.Moreover, the relationship between the number of price markdown and competitive ratio was analyzed for how to design markdown pricing strategy.The feasibility and effectiveness of the given strategy was presented accord... |
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| Keywords: | seasonal products online algorithm competitive analysis markdown pricing strategy |
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