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决策行为影响牛鞭效应的仿真
引用本文:李锋,魏莹.决策行为影响牛鞭效应的仿真[J].系统管理学报,2011,20(5):533-538.
作者姓名:李锋  魏莹
作者单位:1. 华南理工大学工商管理学院,广州,510640
2. 暨南大学 企业管理系,广州,510632
基金项目:华南理工大学中央高校基本科研业务费专项资金资助项目(2009ZM0079)
摘    要:牛鞭效应是供应链系统运作绩效降低的一个主要原因.以多级供应链系统为例,研究供应链中成员企业的决策者的决策行为对整个供应链系统牛鞭效应现象的影响程度.由于成员企业的决策者对于缺货和存货有着不同的风险偏好,因此,在传统牛鞭效应的量化指标的基础上,提出了2个分别衡量缺货和存货水平的指标:相对平均库存水平指标和相对平均缺货水平...

关 键 词:牛鞭效应  决策行为  多智能仿真

A Simulation-Based Study on the Impacts of Decision-Making Behavior on Bullwhip Effect
LI Feng , WEI Ying.A Simulation-Based Study on the Impacts of Decision-Making Behavior on Bullwhip Effect[J].Systems Engineering Theory·Methodology·Applications,2011,20(5):533-538.
Authors:LI Feng  WEI Ying
Institution:LI Feng1,WEI Ying2(1.School of Business Administration,South China University of Technology,Guangzhou 510640,China,2.Department of Business Administration,Jinan University,Guangzhou 510632,China)
Abstract:The bullwhip effect is one of the main reasons for inefficiencies in supply chain system.This paper addresses behavioral causes of the bullwhip effect for a multi-echelon supply chain system.Two more evaluation indexes are introduced to quantify human behavioral preference on bullwhip effect.They are named respectively as relative average surplus inventory level to represent decision-maker's attitude for holding cost of products,and relative average shortage inventory level to represent decision-maker's att...
Keywords:bullwhip effect  decision-making behavior  multi-agent based simulation  
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