| 高职商务英语专业生产性实训项目的开发——以共享软件国际营销为例 |
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| 引用本文： | 潘小波. 高职商务英语专业生产性实训项目的开发——以共享软件国际营销为例[J]. 南昌高专学报, 2010, 25(2): 115-117 |
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| 作者姓名： | 潘小波 |
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| 作者单位： | 广东外语艺术职业学院国际商务系,广东,广州,510507 |
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| 基金项目： | 广东省高等职业技术教育研究会2009年重点课题“利用区域优势构建特色实训模式——以广交会为例”(课题编号:GDGZ09019);;广东外语艺术职业学院2008年课题“分层推进,商学交替,教、学、做一体的实践教学创新模式探索”(课题编号:2008G03)研究成果之一 |
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| 摘 要： | 商务英语专业的生产性实训项目是指以企业发展目标为导向,以真实的企业工作任务为内容,并且能够产生效益的项目。本文介绍了广东外语艺术职业学院的共享软件国际营销生产性实训项目及其对学生能力培养方面的作用,并提出了商务英语专业生产性实训项目的开发应该具备三个基本条件,即与专业核心能力培养紧密结合、基于企业和符合就业方向。
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| 关 键 词： | 商务英语专业 生产性实训 开发 |
Productive Practical Training Project Development for Business English Program in Vocational Colleges: A Case Study of the International Marketing Shareware |
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| Pan Xiaobo. Productive Practical Training Project Development for Business English Program in Vocational Colleges: A Case Study of the International Marketing Shareware[J]. Journal of Nanchang Junior College, 2010, 25(2): 115-117 |
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| Authors: | Pan Xiaobo |
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| Abstract: | A productive practical training projet for Business English Program is a profit-generating project guided by the goals of enterprise and based on the real tasks of enterprise. This paper introduces the international marketing of shareware project and its functions in cultivating the students’ professional competence in Guangdong Teachers College of Foreign Language and Arts, and proposes that three basic conditions must be met in productive practical training project development for Business English program, namely closely related with the program, based on enterprise and suited to the students’ future career. |
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| Keywords: | Business English Program productive practical training development |
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