市场需求预测和销售优化决策支持系统的研究和开发

在市场竞争条件下,准确的产品市场需求预测和营销组合(价格、广告、质量、网点,4P’s)方案的优化决策,是企业运行的基础、成功的关键。本系统以提高经济效益为目标,运用现代企业管理基本理论和方法,结合计算机应用技术,将销售预测和优化决策过程中的定量计算和定性分析进行有机的融合,既可用于企业最佳销售方案决策,又可用于备选的多方案比较性决策。

Research and Development of Market Forecast and Sale

In the market competition, accurate forecast of market demand and optimization of marketing mix ( Price, Promotion, Product, Place - 4P's) are the bases of enterprises operation and critical condition for business success. In order to improve economic results, the Market Forecast and Sale Optimization Decision Support System is developed, applying modern management theories and methods and using computer application technology. The system offers an interface for the combine of quantitative calculating and qualitative analysis. The system is efficient not only in optimized decision project, but also in scheme compare.