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桂林罗汉果特色产业发展的SWOT分析及对策
引用本文:张新阳,胡志祥,沈文远,史烽.桂林罗汉果特色产业发展的SWOT分析及对策[J].科技咨询导报,2013(16):238-239,241.
作者姓名:张新阳  胡志祥  沈文远  史烽
作者单位:桂林电子科技大学商学院 广西桂林541004
摘    要:桂林罗汉果特色产业发展历史悠久、产业基础初具,发展潜力明显,大力发展该地区特色产业经济对完善当地产业结构,解决“三农”问题具有重要的现实意义.该文以桂林罗汉果特色产业为研究对象,在实地调研的基础上,运用SWOT分析法对其进行调研与探索,并结合实际从农户、企业和政府三个层面提出了发展壮大罗汉果特色产业的对策和建议,以期促进其更好地发展壮大.

关 键 词:桂林地区  罗汉果特色产业  SWOT分析  对策

SWOT analysis and countermeasure on the Siraitia grosvenorii characteristic industry development in Guilin
Institution:ZHANG Xin-yang, HU Zhi-xiang, SHEN Wen-yuan (School of Business of the Guilin University of Electronic Technology,Guangxi Guilin,541004, China)
Abstract:The industrial development of local agricultural products in Guangxi Guilin has apparent advantages.Developing the characteristic economy of this region has important practical significance in improving the local industrical structure and solving the "three rural" issue of agriculture,farmer and rural area.The article takes Guiliu Siraitia grosvenorii characteristic industry as an example,deploys SWOT analysis to syudy, explore,summarize and optimize the industry paradigm,and proposes practical countermeasures with regards to the actual situation.The reasearch will promote the development of Siraitia grosvenorii characteristic industry ,and provide experiences to other haracteristic industries of the whole region.
Keywords:Guilin Siraitia grosvenorii characteristic industry SWOT analysis countermeasures
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