| 消费体验对服务业顾客忠诚的效应研究 |
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| 引用本文： | 王春晓. 消费体验对服务业顾客忠诚的效应研究[J]. 科技情报开发与经济, 2007, 17(16): 127-129 |
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| 作者姓名： | 王春晓 |
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| 作者单位： | 南京大学商学院,江苏南京,210093 |
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| 摘 要： | 针对目前消费体验对服务业顾客忠诚影响的相关研究不充分的现状,通过对相关文献的回顾,探讨了消费体验对服务业顾客忠诚的作用机制,分析了消费体验对服务业顾客忠诚的影响。
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| 关 键 词： | 消费体验 顾客忠诚 服务业 |
| 文章编号： | 1005-6033（2007）16-0127-03 |
| 收稿时间： | 2007-03-17 |
| 修稿时间： | 2007-03-17 |
Analysis on the Effect of Consumption Experience on the Service Customer Loyalty |
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| WANG Chun-xiao. Analysis on the Effect of Consumption Experience on the Service Customer Loyalty[J]. Sci-Tech Information Development & Economy, 2007, 17(16): 127-129 |
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| Authors: | WANG Chun-xiao |
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| Affiliation: | WANG Chun-xiao |
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| Abstract: | In the light of the influence of the current consumption experience on the loyalty of the service customer and the present situation of that the relatted researches are insufficient, and through reviewing some related literatures, this paper probes into action mechanism of the consumption experience on the loyalty of the service customer, and analyzes on the influence of the consumption experience on the loyalty of the service customer. |
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| Keywords: | consumption experience customer loyalty service industry |
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