| 中国服装零售业态未来三、五年发展趋势分析 |
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| 引用本文： | 沈蕾,于炜霞. 中国服装零售业态未来三、五年发展趋势分析[J]. 东华大学学报(自然科学版), 2000, 0(5) |
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| 作者姓名： | 沈蕾 于炜霞 |
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| 作者单位： | 中国纺织大学旭日工商管理学院，中国纺织大学旭日工商管理学院 上海 200051，上海 200051 |
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| 摘 要： | 服装零售业的发展与居民消费息息相关,也是零售业的重要组成部分。了解服装零售业态的未来发展趋势就有着非常重要的意义。以零售业态的生命周期理论为基础,量化后运用比较分析的方法,对未来几年内国内服装零售业态的发展趋势进行了分析。
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| 关 键 词： | 零售业态 生命周期 成熟度 发展趋势 |
Analysis of Further Three and Five Years' Developing Trend about Chinese Clothing Retail Patterns |
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| Shen Lei,Yu Weixia. Analysis of Further Three and Five Years' Developing Trend about Chinese Clothing Retail Patterns[J]. Journal of Donghua University, 2000, 0(5) |
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| Authors: | Shen Lei Yu Weixia |
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| Abstract: | The development of clothing retail is closely connected with people' s consumption, and it is also an important part of retail. Therefore it is very essential for us to know the further developing trend of clothing retail patterns. On the basis of life circle theory, the conclusion is drawn by using quantitative and compared methods. |
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| Keywords: | retail patterns life circle maturity developing trend |
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