| 一种简单的市场定位模型研究 |
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| 引用本文： | 孙军锋.一种简单的市场定位模型研究[J].河北经贸大学学报(综合版),2006(4). |
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| 作者姓名： | 孙军锋 |
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| 作者单位： | 河北经贸大学工商管理学院 河北石家庄050061 |
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| 摘 要： | 市场定位是企业着意配置和挖掘产品和服务的特色,就是寻找差异性。本文从分析市场对产品的特色要求、竞争者所提供的产品的特色以及本企业产品的状况着手,提出并建立了一种市场定位模型,通过对定位模型的阐释,以期能够有助于企业确定自己的市场定位。
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| 关 键 词： | 市场定位 影响因素 定位模型 |
Research on a Simple Market Positioning Model |
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| Authors: | SUN Jun-feng |
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| Institution: | SUN Jun-feng |
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| Abstract: | Market positioning is one of the characteristics of an enterprise which take pains to allocate and explore products and services, that is to discover the differences. From the perspective of analyzing product characteristics demanded by the market, the characteristics of the products supplied by the competitor, and the state of the products in the enterprise, this paper proposes and builds one market positioning model. It is hoped that the interpretation of this model will help enterprises to get an ideal market position. |
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| Keywords: | market positioning contributing factors positioning model |
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