| 互联网影响下的消费者行为特征及企业营销策略 |
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| 引用本文： | 薛豪娜.互联网影响下的消费者行为特征及企业营销策略[J].西安工程科技学院学报,2006,20(2):235-238. |
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| 作者姓名： | 薛豪娜 |
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| 作者单位： | 安徽理工大学经济管理与社会科学系,安徽淮南232001 |
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| 摘 要： | 对消费者行为的研究是企业制定市场营销策略的基础.在网络经济时代,消费者行为呈现出崭新的特征.因此,企业有必要认真分析影响消费者行为的因素,并制定合理、有效的营销策略,以满足消费者的需求,实现企业的目标.
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| 关 键 词： | 网络经济 消费者行为 营销策略 |
| 文章编号： | 1671-850X(2006)02-0235-04 |
| 修稿时间： | 2005年10月8日 |
The characteristics of consumers' behavior influenced by internet and the marketing tactics of enterprises |
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| XUE Hao-na.The characteristics of consumers'''' behavior influenced by internet and the marketing tactics of enterprises[J].Journal of Xi an University of Engineering Science and Technology,2006,20(2):235-238. |
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| Authors: | XUE Hao-na |
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| Abstract: | The research on consumers' behavior is the base on which every enterprise establishes its marketing tactics.In the age of internet economy,the consumers' behavior has brand-new characteristics.Therefore,the enterprises should earnestly analyze those factors that affect consumers' behavior so as to formulate rational and effective marketing tactics in order to meet consumers' needs and achieve their goals. |
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| Keywords: | internet economy consumers' behavior marketing tactics |
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