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商品不良包装问题及策略探究
引用本文:段佳. 商品不良包装问题及策略探究[J]. 西安联合大学学报, 2014, 0(2): 95-98
作者姓名:段佳
作者单位:西安科技大学管理学院
摘    要:商品包装目前存在着两种不良表现形式:在月饼包装中普遍存在的过度包装会在一定程度上给消费者带来虚假信息,误导消费者,也可能会造成资源浪费、环境污染;而我国出口商品普遍具有的过弱包装会使内装商品无法得到良好的保护和宣传,给国家带来经济损失。针对不良包装这种社会现象,我国政府已经制定了一些相应政策规定,同时绿色环保包装形式也成为解决该问题的新思路。

关 键 词:商品包装  过度包装  过弱包装  绿色包装

On the Problems of Defective Packaging and its Countermeasures
DUAN Jia. On the Problems of Defective Packaging and its Countermeasures[J]. , 2014, 0(2): 95-98
Authors:DUAN Jia
Affiliation:DUAN Jia;School of Management,Xi’an University of Science and Technology;
Abstract:There exist two forms of defective packaging. On the one hand, the excessive packaging, such as moon cake package, misleads customers by false information and led to resource waste and the environment pollution. On the other hand, the inferior packaging which is often seen in export merchandise can not effectively protect and ad- vertise them, and even led to economic losses. Some rules have already been made to settle this social phenome- non, and the idea of green packaging becomes another possible way out.
Keywords:commodity's packaging  excessive packaging  inferior packaging  green packaging
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